We created the Intel AI Journey Companion, an Interactive Solution Guide, for TD SYNNEX resellers. This comprehensive guide demystifies AI, detailing its types, functionalities, and industry applications across nine sectors. It also highlights Intel's AI-focused software and hardware technologies.

As a strategic educational resource, the guide positioned Intel and TD SYNNEX as leaders in accessible AI solutions, targeting growing market demands.

Promoted through a targeted LinkedIn Lead Generation campaign, the guide significantly educated resellers, enabling them to provide informed AI solutions to customers, showcasing Intel’s role in AI technology and its practical implications in various industries.

PROJECT STRATEGY

In 2023 Intel approached us needing a strategy to promote its AI solutions to TD SYNNEX resellers. Intel faced not only the challenge of touting its own AI technology capabilities, but also educating resellers on how to leverage the power of AI for their end user customers' businesses.

PROJECT OVERVIEW