To help the TD SYNNEX Logitech team reach its goals, Pinnacle Creative Marketing developed a multi-faceted strategy that broke the Logitech solution portfolio into three distinct focuses-- Workspace, Meeting Rooms, and Education-- each with its own set of creative assets and campaign messaging.

Each "mini-campaign" received its own custom designed landing page, emails, and LinkedIn concepts in addition to its own Interactive Solution Guide to serve as the deliverable.

After working with the TD SYNNEX team to identify partner targeting parameters (based on sales history), Pinnacle created unique LinkedIn sponsored content and email marketing strategies for each mini-campaign and managed/optimized all three over the course of nine months.

PROJECT STRATEGY