By offering HPE ProLiant with TD SYNNEX, you’ll give customers the latest innovations in security, automation, and hybrid cloud to drive their success in an always-shifting business landscape. Your customers will get everything they need to future-proof their business—and you’ll get a partner to help expand your own.

By partnering with TD SYNNEX, you’ll have access to dedicated resources—like personalized support and an ecosystem of vendor solutions—that empower your business before, during, and after each sale. You’ll also get access to the most profitable partner program in the industry so you can drive even more recurring revenue.

Unlocking the value of data

Learn how HPE ProLiant solutions for AI give the scalability, efficiency, and performance needed to accelerate business innovation.

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Modernize database and data analytics

Learn how HPE ProLiant can help transform data management and accelerate business outcomes with data analytics.

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Work securely with VDI

Learn how HPE ProLiant solutions for VDI can meet the needs of modern and diverse workforces.

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It’s never a good idea to put off upgrading the technology a business needs to operate securely. Legacy technology simply cannot protect businesses the way modern servers do.

Outdated IT leaves SMBs vulnerable to significant security threats like data breaches, malware, ransomware attacks, and data theft. Data breaches cost small businesses $149,000 on average, a price most can’t afford. What’s more, more than half of small businesses shutter their doors within six months of experiencing a data breach.

If they don’t upgrade, SMBs also miss out on support for end-of-service operating systems like Windows Server 2008 and SQL Server 2008, which both retired in January 2020. If your customers haven’t upgraded by now, they might be stuck paying high fees or making several-year commitments in exchange for support, all for outdated software.

2020 has seen an increase in security problems, too. Forbes reported a 238% increase in attacks on banks, and a 600% increase in attacks on cloud servers, just between January and April 2020. Remote work has further complicated things: a survey from Malwarebytes reported that 20% of cybersecurity leaders say they have faced a security breach because of a remote worker in 2020. If ever there were a time to bolster security, it’s now.

Research indicates that SMBs do benefit more from hybrid IT infrastructures than their enterprise counterparts. A study from Aberdeen Research found that with a hybrid infrastructure, 78% of SMBs gain improved IT flexibility compared with only 36% of all others, and 79% are able to reduce risk, compared with 47% of all others.

There are a lot of signs that a business is ready for the next step in growing their IT infrastructure. If they’re planning ahead and looking for ways to enhance security, reduce costs, optimize workloads, implement intelligent automation, or want to improve agility, or accommodate a remote workforce, an HPE server upgrade could be the right solution.

But there are other indicators a business is ready for new servers. If your customer’s team has grown, it might seem like implementing a cloud server is the right idea—but cloud costs can increase as team size and data amount increase. Implementing a hybrid IT infrastructure with HPE ProLiant servers can help customers scale the way they want to, likely at a lower cost than a cloud solution.

It depends on your customer’s unique situation and goals. For businesses that lack office space or that haven’t already invested in servers or data centers, the cloud can offer affordable operations without sacrificing privacy or security.

However, despite these benefits, some businesses face limits to what they can achieve in the cloud. Cloud costs grow as team size and data increase, and eventually those costs may become untenable for a small business.

But those concerns don’t mean businesses must move fully into the cloud to take advantage of its benefits. More businesses are opting for hybrid IT strategies because they get the best of both worlds: the agility of the cloud combined with the security of on-premises servers. In fact, according to IDG’s 2020 Cloud Computing Study, 92% of organizations have an IT environment that is at least somewhat in the cloud today, while only 8% say their total IT environment is on-premises only.

Ultimately, a hybrid cloud approach helps SMBs structure their IT environment more practically than simply going all-in with the cloud. For example, SMBs can keep their most crucial applications in-house—including those subject to compliance regulations—and move other workloads like payroll or office applications into the cloud. With the right balance between on-premises servers and cloud computing, SMBs are poised to reduce administrative burden and cost while optimizing operations.