Read below for all the details of the Fantastic 4 Program including partner requirements, spiff information, and more.
F4 has additional Proof of Execution (POE) requirements specific to F4-eligible activities. Please click below to access the F4 POE Requirements document. NOTE: these F4 POE requirements are in addition to the MDF terms and conditions and are applicable to all participating F4 partners regardless of allocation amount.
HP provides Market Development Funds (MDF) to authorized channel partners to subsidize the costs for marketing and sales enablement activities that drive demand for HP products, solutions and services. MDF can be spent by partners, or Marketing Services Agencies (MSAs) acting on behalf of partners on any approved and defined MDF eligible activity type. Partners must align to the MDF terms and conditions regarding planning and claiming of MDF funding.
Blitz Masters Sales Blitz Campaign
Exciting Sales Blitz campaigns to create active sales funnel with the help of Blitz Masters.
Requires follow-up on leads.
Capacity: 50 T2 partners
LinkedIn Sales Navigator License and Social Sidekick
Enable savvy communication of F4 content LinkedIn customer engagement.
Requires Navigator or Champion plus follow-up on leads.
Capacity: 25 Partners
F4 Social Selling Offer
F4 social engagement with Social Rep.
Requires active participation.
Capacity: 16 Partners
F4 SLED NBO Spiff Incentive
SLED NBO Spiff Sales Incentive via Blue Carpet.
Requires internal partner communication push.
Capacity: All F4 Partners
F4 Top Achievers Performance Incentive
Designed to reward top selling reps at a participating partner within a predefined product category.
Requires internal partner communication push.
Capacity: 50 T2 Partners
The Fantastic 4 Program, sponsored by HP, Intel and Microsoft, for FY21, is an exclusive channel campaign with partners nominated by PBMs.
The top performing partner in each category, based on highest Y/Y growth, will be invited to an exciting, all-inclusive summit event when permissible relative to HP, Intel and Microsoft guidelines on COVID 19.**
U.S. National Solution Providers (NSPs) will vie against each other nationally using qualifying benchmarks.
U.S. Tier II Partners will contend intraregionally: Central, NorthEast, SouthEast and West Regions.
One winner each from NSPs and Tier II Partners will be selected in the following categories: WinTel, Premium E-Z, Education (K-12 & Higher Ed), and Docks and Displays.
There will be one winner per category and each winner may choose 1 representative to attend the event. In the event that a Partner wins more than one category, they will be selected for the category with their highest growth. In this case, the Partner in second place will be awarded ‘the win’ for the category.
The Program covers each fiscal half of HP’s FY21 (H1 is for Nov 1, 2020 through April 30, 2021 and H2 is May 1, 2021 through October 31, 2021), and all sales must be reported within this time frame. Partners will use MDF funds to support these goals with customized plans centered on awareness, demand generation and sales incentives.
Report data listed as projected performance for WinTel, Premium E-Z, Education (K-12 & Higher Ed), and Docks and Displays.
Education is tracking all Windows and Intel based sales on big deals.
Fantastic 4 Partners are required to register for the F4 Website and Newsletter in order to qualify to win the summit event.
The following unit minimums are required in order to qualify:
- WinTel Overall – 500 units
- Premium E-Z – 100 units
- Education (K-12 & Higher Ed) – 500 units
- Displays & Docks – no minimum units required
**Subject to change.