99%

of Dell customers and potential customers considered "Partner First" for storage.

OPPORTUNITY
Become a Parnter of Record (PoR)

PoR status prompts Dell Technologies core sales teams to work with you on future Dell-found resell opportunities for the LOB in the account the status is earned.

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* Enterprise Non-Public accounts require >$250k over the last 18 months

Historical Incumbency

Sell > $15K* storage into eligible customer account with a historical storage revenue contribution > 50% over the last 18 months

HISTORICAL INCUMBENCY

Extend your install base

Acquisition

Sell storage into qualifying Storage New Business Incentive (NBI) accounts. Earned by the first partner to sell >$15k storage in an NBI storage account over a 6-month period.

ACQUISITION

Win new business with us

Partner of Record (PoR) Paths to Storage
3
Partner of Record; Partner-only Recognized
  • Dell sales reps will work with the storage PoR on Dell-found opportunities in that account

  • Dell sales reps will not quote directly to the account unless an exception is granted

  • Dell sales reps are paid more when transacting with the PoR

2
Deal registration

The established Deal Registration process and its associated terms remain in effect. All partners, including the PoR, are expected to continue submitting Deal Registrations for any new opportunities.

1
Rules of Engagement

If a Dell seller engages in a direct transaction with a PoR account, in violation of the Rules of Engagement, they will not be eligible for compensation for the deal and may potentially face additional sanctions.

Partner First Strategy Engagement

Pinpoint and capitalize on storage opportunities while engaging as a Partner of Record. Learn about registering deals properly and discover the value of a collaborative relationship between Dell’s sales team and storage PoRs.

* Availability and rates vary by product offering, location and partner type and partner tier. Refer to the Benefits and Requirements for incentive detail and eligibility.
1. The acquisition deal registration discount varies based on product, deal size and region
2. Client+, Server+, Storage+ and APEX+ Base rebates and associated Multipliers require a corresponding Portfolio Competency for metal tier partners
3. When also eligible for an Acquisition rebate (NBI or Competitive Swap), the acquisition deal registration discount will be in addition to this rebate eligibility.

eMDF

APEX+ and Client+

Acquisition3
NBI rebates of up to 9% for Storage and Data Protection*
Services

APEX+ and Client+

Multipliers
Base2
Acquisition Deal Registration Discount1
Power up acquisition deal registration discounts providing incremental discount of up to 6% for Storage1